Quick aside before I jump into the email. I’m sure most of you have heard about the on-air shooting that took place this week in Virginia. As it turns out, I was in Virginia the day before for a wedding – a wedding that took place about 20 minutes from where the shooting was. Makes you think about how small the world is when something so close grabs national attention like that. Also a great reminder to take life by the horns while you can. On a little lighter note… A week or two ago I followed a link from an email and landed on a page trying to sell me some software. It was a “flash sale” or “early access” or I don’t remember what … something with limited availability. They even put a counter on the page to let me know that I only had 3 hours, 43 minutes, and 12 seconds left. It was counting down so I could see how much time I had left. I ended up running out for some errands and by the time I got back, the counter was at zero. Shucks, guess I missed it. But out of curiousity I hit the “refresh” button. Lo and behold, I suddenly had 3 hours, 43 minutes, and a handful of seconds left to buy it. And it was right on counting down again. Now look, I get that scarcity sells and that they are going to make more money by pretending that the sale is going to end. But it’s a major turn off to find out that it’s a blatant lie – it wasn’t just the counter, but content on the page that specifically said it wouldn’t be available. Did I end up buying the product? Nope. Have I ever bought one when I knew that the “limited time sale” was fake? Sure. But it left me with a bad taste in my mouth. Maybe I’m overreacting to the whole thing. When I’m putting together an email, a sales page, whatever it is, I like the content to be … true. If I say this is only available until next week, you can bet that it’s going to be gone after that. Like these emails we send out. When they include a coupon, like this one does, and I say “it’s only good for a few days.” That doesn’t mean “it’s good forever but we’re pretending to get people to act.” It really means that this time next week the coupon will be dead. Coupon: Expires after Sept 1 Get 50% bonus credits Click to Claim: http://socialadr.com/pg/register/promo I guess my take is: if you want the sales boost of a “limited time sale”, by all means make a limited time sale. Or come up with a bonus that’s only available for a limited time. Or any of 100 other ways to achieve the same psychological trigger. We’re all building a brand. Whether it’s more corporate or personal, it’s a brand. And every time you talk to your customers, you’re telling them who your brand is. For me, I want it to be a brand that customers trust. To your success, Ben P.S. For a limited time you can get 50% more bonus credits with any of our credit packages. And yes, the timer is real so don’t put it off… http://socialadr.com/pg/register/promo ————————- SocialAdr
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