I am fully agreed with this statement that the consumer in INDIA ia really king. He drives the market forces. For example, in sixties and seventies, there were two or three car manufacturers like Hindustan Motors & Fiat etc. Were ruling over the market. However, with the entry of new companies like Maruti Suzuki, Hundai, Honda and many more, those manufacturers are force to modified their products in accordance with the taste of the customers.
Every business house has one motive and that is to earn profit. They are spending lots of money to understand consumer choice and demand and accordingly they produces the gods. Before launching the product into the market, many research is being carried out to understand the demand of the customer. This itself proves the strength of customer which any organisation can not overlook. Today there are many products available in the market and the customer can easily switch over to the other product if he is not satisfied. The market is driven by the customers rather than producers.
However, in some of the cases where monopoly exists, the customers has no choice but to accept the product as supply by its manufacturers. However, due to globalization and entrance of MNCS & FRT in our Indian market, the extent of competition has increased considerably and now the customers have multiple choice.
If an organisation if failed to understand the needs of customers and failed to produce the product as per the demand of the market, it is definitely going to heart the main object of the organization i.e. to earn profit. Government has also passed the law for protection of the customer, which revels the importance of customer.
So in my opinion customer is really king, as customer will not change its demand but the company has to change its product according to the taste of the customers.
Customer.. and that too king in India?
Hopefully not at all.
The recession, inflation, market instability, futile governmental policies, etc. have cracked the backbone of the Mango man.
The citizens have held a rage in their minds against the FDI, WALMART, etc. so they are not at all considered the king.
Though the demand affects the market but the status of customer is not that much comparable enough to kingly nearness!
If anyone files a case of dissatisfaction then the judgement takes so long that the person has to settle or retreat.. so what in the name of Customer is King here?
consumer is definitely the king in India.
the consumer is the one that drives the whole supply chain of the supply chain management(SCM). the preferences of the consumer is always taken into consideration. they totally contribute to the sales of a particular product. and if they don’t like it, the downfall also is dependent on the consumer.
I am fully agreed with this statement that the consumer in INDIA ia really king. He drives the market forces. For example, in sixties and seventies, there were two or three car manufacturers like Hindustan Motors & Fiat etc. Were ruling over the market. However, with the entry of new companies like Maruti Suzuki, Hundai, Honda and many more, those manufacturers are force to modified their products in accordance with the taste of the customers.
consumer protect act says that a consumers right is to get the best what it needs. he has the right to be informed about the quantity, quality and standard of the goods or services. he has the right to safety. it is the right of the consumer to be assured, wherever possible, of access to variety of goods. so, in my opinion consumer is really the king in india.
but now a days consumer behaviour has been influenced by the manufacturer’s the various kinds of their product selling policies.
chhote lal kumar
I am fully agreed with this statement that the consumer in INDIA ia really king. He drives the market forces. For example, in sixties and seventies, there were two or three car manufacturers like Hindustan Motors & Fiat etc. Were ruling over the market. However, with the entry of new companies like Maruti Suzuki, Hundai, Honda and many more, those manufacturers are force to modified their products in accordance with the taste of the customers.
Every business house has one motive and that is to earn profit. They are spending lots of money to understand consumer choice and demand and accordingly they produces the gods. Before launching the product into the market, many research is being carried out to understand the demand of the customer. This itself proves the strength of customer which any organisation can not overlook. Today there are many products available in the market and the customer can easily switch over to the other product if he is not satisfied. The market is driven by the customers rather than producers.
However, in some of the cases where monopoly exists, the customers has no choice but to accept the product as supply by its manufacturers. However, due to globalization and entrance of MNCS & FRT in our Indian market, the extent of competition has increased considerably and now the customers have multiple choice.
If an organisation if failed to understand the needs of customers and failed to produce the product as per the demand of the market, it is definitely going to heart the main object of the organization i.e. to earn profit. Government has also passed the law for protection of the customer, which revels the importance of customer.
So in my opinion customer is really king, as customer will not change its demand but the company has to change its product according to the taste of the customers.
Siddhant Tripathi
Customer.. and that too king in India?
Hopefully not at all.
The recession, inflation, market instability, futile governmental policies, etc. have cracked the backbone of the Mango man.
The citizens have held a rage in their minds against the FDI, WALMART, etc. so they are not at all considered the king.
Though the demand affects the market but the status of customer is not that much comparable enough to kingly nearness!
If anyone files a case of dissatisfaction then the judgement takes so long that the person has to settle or retreat.. so what in the name of Customer is King here?
Pallavi Jha
consumer is definitely the king in India.
the consumer is the one that drives the whole supply chain of the supply chain management(SCM). the preferences of the consumer is always taken into consideration. they totally contribute to the sales of a particular product. and if they don’t like it, the downfall also is dependent on the consumer.
I am fully agreed with this statement that the consumer in INDIA ia really king. He drives the market forces. For example, in sixties and seventies, there were two or three car manufacturers like Hindustan Motors & Fiat etc. Were ruling over the market. However, with the entry of new companies like Maruti Suzuki, Hundai, Honda and many more, those manufacturers are force to modified their products in accordance with the taste of the customers.
consumer protect act says that a consumers right is to get the best what it needs. he has the right to be informed about the quantity, quality and standard of the goods or services. he has the right to safety. it is the right of the consumer to be assured, wherever possible, of access to variety of goods. so, in my opinion consumer is really the king in india.
but now a days consumer behaviour has been influenced by the manufacturer’s the various kinds of their product selling policies.