Ethical Positioning Index is an Index which measures, how ethically a brand is positioned. Ethics have been a highly debated and controversial element in branding exercises. Marketers’ opinion on this aspect have been varied from time to time. Using ethical practices to build brand equity and brand positioning have been taken by different marketing experts, differently based on their cultural, ethical value system
Rachita Mishra
Ethical Positioning Index is an Index which measures, how ethically a brand is positioned. Ethics have been a highly debated and controversial element in branding exercises. Marketers’ opinion on this aspect have been varied from time to time. Using ethical practices to build brand equity and brand positioning have been taken by different marketing experts, differently based on their cultural, ethical value system