In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
The original work on positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as on cutting through the ambient “noise” and establishing a moment of real contact with the intended recipient. In the classic example of Avis claiming “No.2, We Try Harder,” the point was to say something so shocking (it was by the standards of the day) that it cleared space in your brain and made you forget all about who was #1, rather than making some philosophical point about being “hungry” for business.
positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
Re-positioning involves changing the identity of a product, relative to the identity of competing products.
De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product.
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
Re-positioning involves changing the identity of a product, relative to the identity of competing products.
De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
The original work on positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as on cutting through the ambient “noise” and establishing a moment of real contact with the intended recipient. In the classic example of Avis claiming “No.2, We Try Harder,” the point was to say something so shocking (it was by the standards of the day) that it cleared space in your brain and made you forget all about who was #1, rather than making some philosophical point about being “hungry” for business.
positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
Re-positioning involves changing the identity of a product, relative to the identity of competing products.
De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product.
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
Re-positioning involves changing the identity of a product, relative to the identity of competing products.
De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product