{"id":130086,"date":"2015-08-28T08:06:12","date_gmt":"2015-08-28T02:36:12","guid":{"rendered":"http:\/\/www.oureducation.in\/answers\/?p=130086"},"modified":"2015-08-29T16:16:31","modified_gmt":"2015-08-29T10:46:31","slug":"lets-tell-the-truth-in-our-marketing","status":"publish","type":"post","link":"https:\/\/www.oureducation.in\/answers\/lets-tell-the-truth-in-our-marketing\/","title":{"rendered":"Let\u2019s tell the truth in our marketing"},"content":{"rendered":"

Quick aside before I jump into the email. I\u2019m sure most of you have heard about the on-air shooting that took place this week in Virginia. As it turns out, I was in Virginia the day before for a wedding – a wedding that took place about 20 minutes from where the shooting was. Makes you think about how small the world is when something so close grabs national attention like that. Also a great reminder to take life by the horns while you can. On a little lighter note\u2026 A week or two ago I followed a link from an email and landed on a page trying to sell me some software. It was a \u201cflash sale\u201d or \u201cearly access\u201d or I don\u2019t remember what … something with limited availability. They even put a counter on the page to let me know that I only had 3 hours, 43 minutes, and 12 seconds left. It was counting down so I could see how much time I had left. I ended up running out for some errands and by the time I got back, the counter was at zero. Shucks, guess I missed it. But out of curiousity I hit the \u201crefresh\u201d button. Lo and behold, I suddenly had 3 hours, 43 minutes, and a handful of seconds left to buy it. And it was right on counting down again. Now look, I get that scarcity sells and that they are going to make more money by pretending that the sale is going to end. But it\u2019s a major turn off to find out that it\u2019s a blatant lie – it wasn\u2019t just the counter, but content on the page that specifically said it wouldn\u2019t be available. Did I end up buying the product? Nope. Have I ever bought one when I knew that the \u201climited time sale\u201d was fake? Sure. But it left me with a bad taste in my mouth. Maybe I\u2019m overreacting to the whole thing. When I\u2019m putting together an email, a sales page, whatever it is, I like the content to be \u2026 true. If I say this is only available until next week, you can bet that it\u2019s going to be gone after that. Like these emails we send out. When they include a coupon, like this one does, and I say \u201cit\u2019s only good for a few days.\u201d That doesn\u2019t mean \u201cit\u2019s good forever but we\u2019re pretending to get people to act.\u201d It really means that this time next week the coupon will be dead. Coupon: Expires after Sept 1 Get 50% bonus credits Click to Claim: http:\/\/socialadr.com\/pg\/register\/promo<\/a> I guess my take is: if you want the sales boost of a \u201climited time sale\u201d, by all means make a limited time sale. Or come up with a bonus that\u2019s only available for a limited time. Or any of 100 other ways to achieve the same psychological trigger. We\u2019re all building a brand. Whether it\u2019s more corporate or personal, it\u2019s a brand. And every time you talk to your customers, you\u2019re telling them who your brand is. For me, I want it to be a brand that customers trust. To your success, Ben P.S. For a limited time you can get 50% more bonus credits with any of our credit packages. And yes, the timer is real so don\u2019t put it off… http:\/\/socialadr.com\/pg\/register\/promo<\/a> ————————- SocialAdr
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Las Vegas, Nevada, 89101
United States ————————- \u00a9 2009-2015 SocialAdr, LLC Click here to unsubscribe: http:\/\/sendhost.net\/mailwizz\/lists\/ol6659r85k168\/unsubscribe\/zv268hzlv6d06\/ej9664g3c018e<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Quick aside before I jump into the email. I\u2019m sure most of you have heard about the on-air shooting that took place this week in Virginia. As it turns out, I was in Virginia the day before for a wedding – a wedding that took place about 20 minutes from where the shooting was. Makes […]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12859,12858],"yoast_head":"\nLet\u2019s tell the truth in our marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oureducation.in\/answers\/lets-tell-the-truth-in-our-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let\u2019s tell the truth in our marketing\" \/>\n<meta property=\"og:description\" content=\"Quick aside before I jump into the email. I\u2019m sure most of you have heard about the on-air shooting that took place this week in Virginia. 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