The Father of Marketing, Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.”
Philip Kotler’s name is inseparable from marketing, which is why one can hardly believe that he started as an economist. He was the first person who urged the management to take a different and serious look at marketing. According to him marketing is not just a fancy form of doing salesmanship, it is one of the most important and critical functions of the company; along with innovation, it’s the essence of doing business.
Philip Kotler
Philip kotler
The Father of Marketing, Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.”
Philip Kotler’s name is inseparable from marketing, which is why one can hardly believe that he started as an economist. He was the first person who urged the management to take a different and serious look at marketing. According to him marketing is not just a fancy form of doing salesmanship, it is one of the most important and critical functions of the company; along with innovation, it’s the essence of doing business.