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Name: MICAT
Exam Full Name:: Mudra Institute of Communications Ahmedabad Admission Test
Category: MBA
Website: www.mica-india.net
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MICAT

Description

MICA (Mudra Institute of Communications, Ahmedabad) conducts MICAT for admission to its Post Graduate Diploma in Management (Communications) Program. Its PGDM-C program is specially designed for Marketing Communication Industry.
MICA is a premier Management School, dedicated to provide, innovative professionals to the Communications driven businesses.MICA is a premier Management School, dedicated to provide, innovative professionals to the Communications driven businesses.MICA offers a Two Year Residential Program leading to a Post Graduate Diploma in Management (Communications ). The PGPCM is designed to serve as a platform for developing a resource pool of communications professionals who would take on the task of building brands and managing communications driven businesses.MICAT 2014 will be held  at the following centres: Ahmedabad, Bangalore, Bhopal, Chennai, Delhi, Mumbai, Lucknow and Kolkatta.

Today, it is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

Syllabus

Contact Information

Admission to the PGDM(C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 (4) system) with minimum 50% marks, or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

 

This paper comprises of 2 parts i.e First part contains the topics of general awareness and reasoning sections. The second part involves the section on Psychometric Test. The time duration of this paper is 2 hours.

Part I

Reasoning

In this section the topics includes such as visual reasoning, word association, data sufficiency and Conclusion. The paper comprises of 35 questions which has 5 answer options for each of  the questions.

General Awareness

This sections includes the topics i.e advertising, general global awareness, general knowledge and media. This section consists of the 25 questions which has 4 answer options for each of the question.

Part II

Writing Ability

In this section you will be given a topic on which topic you have to write for and against to that topic, and next section contains the story writing.You have to write the story on the given picture.

MICAT Paper 2: 

Psychometric Test

This paper has the time duration of 30 minutes.


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